Areas of Expertise

While we support projects across diverse disease landscapes, we have particular expertise in rare diseases, genetic disorders, metabolic diseases, and neurodegenerative conditions.

Our work is driven by a deep understanding of the healthcare landscape and a commitment to capturing real-world perspectives from healthcare professionals, patients, and other key stakeholders.

Topics We Explore

Our research helps answer critical business and development questions, including:

• Disease Area Understanding: How are diseases managed in real-world settings? What are the key challenges for patients and healthcare providers?

• Patient Journey Mapping: What are the key touchpoints, barriers, and unmet needs along the patient journey?

• KOL Perception Analysis: How do Key Opinion Leaders view disease mechanisms, treatment approaches, and emerging therapies?

• Prescriber Adoption Analysis: What drives—or prevents—prescribers from adopting new treatments?

• Identifying Unmet Needs: Where are the gaps in current care and treatment paradigms?

• Clinical Development Input: What feedback can optimize trial designs, endpoints, and patient recruitment strategies?

• Stakeholder Feedback on Communication Strategies: How are messages and engagement approaches perceived by healthcare professionals and patients?

• Innovation Opportunity Assessment: Where do stakeholders see the most urgent needs for innovation?

Why Work with The Orange Lab?

With our strong scientific background, trusted stakeholder network, and focus on real-world insights, we deliver research that informs strategy and supports better healthcare decision-making.

We help clients translate stakeholder perspectives into meaningful action, contributing to healthcare solutions that truly meet the needs of patients and the wider healthcare community.