About Us

Founded in New York in 2011 and now based in Amsterdam, The Netherlands, The Orange Lab specializes in market research, qualitative insights, and healthcare consultancy—helping clients make informed, stakeholder-driven decisions.

Our Mission

Our mission is to transform stakeholder insights into impactful strategies that address unmet medical needs and improve patient outcomes.

Driven by a passion for advancing healthcare, The Orange Lab was founded to bridge the gap between science, healthcare professionals, and industry leaders to benefit patients. Our work is guided by the belief that meaningful progress in healthcare starts with collaboration and is driven by a relentless focus on improving patients’ lives.

How We Work

At The Orange Lab, curiosity and scientific expertise drive everything we do. We are not just researchers—we are thoughtful listeners and critical thinkers. Our team combines analytical rigor with empathy and understanding, delivering insights that are both strategically relevant and patient-centered.

We thrive on solving complex questions where the stakes are high and the answers are unclear. By combining robust qualitative research, actionable stakeholder insights, and real-world perspectives, we help our clients,  biopharma companies, healthcare professionals, and patient organizations, navigate uncertainty and make informed decisions.

Whether it’s mapping the patient journey, identifying unmet needs, or providing stakeholder-driven input for strategy development, our work contributes to advancing healthcare for patients.

Who We Work With

We collaborate with a diverse range of clients, including:

Biopharma Companies: From startups to global leaders, we support clinical development, pipeline assessments, product launch, and market strategy refinement with stakeholder-driven insights.

Healthcare Professionals: Engaging with medical teams to gather insights that help improve care delivery and treatment pathways.

Patient Organizations: Working together to identify unmet needs, improve disease awareness, and ensure that the patient voice is represented in healthcare decision-making.

Investors: Providing qualitative market insights to guide investments in healthcare innovation.

Our Core Values

Innovation: Creative solutions for complex medical challenges.

Human Intelligence: Trusted networks and genuine relationships ensure meaningful, actionable insights.

Ethics and Transparency: We are committed to unbiased, ethical practices.

At The Orange Lab, we believe that bringing the right minds together, and truly listening to them, leads to better decisions and better outcomes for patients.

Supporting Patient Organizations

At The Orange Lab, we recognize the vital role patient organizations play in raising awareness and improving care for rare and complex diseases. We are committed to supporting patient-driven initiatives as part of our dedication to patient-centered healthcare.